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What if Money Doesn’t Mean What You Think It Means?
What Are You Seeking?
As I prepared for an event last week — ‘Coaching Skills for Social Impact’, I got curious about the 100 people who signed up almost immediately the email went out. That was more, and more quickly than the organisation I’m co-hosting with anticipated so we decided to survey them and find out more.
We Crave Meaning
I shouldn’t really have been surprised to see that the #1 reason people are attending — and these are coaches as well as executives and professionals — is that they want to deepen their leadership skills so that they can make more impact with what they do.
It reminded me of something that Muhammad Yunus, Nobel Laureate, pioneer of microcredit and founder of the Grameen Bank, said at a talk I attended last week.
When we chase profit, it diverts us from chasing social impact and social impact is where we should be looking for the future of business.
Now, I don’t necessarily agree with Professor Yunus about future business being 100% about social enterprise — I think anything that prescribes a model of the world limits human creativity — but he is right to divert attention away from money.
