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Strategy versus Strategic Thinking…

Cathy Presland
4 min readMay 19, 2021

Day trip or quest? It’s a metaphor for life.

Strategy versus Strategic Thinking?

If ‘strategic thinking’ is our ability to navigate, and ‘strategy’, are the coordinates we might choose on a GPS, then it looks to me as if it’s way more significant to consider our capacity for navigation of self and others, than it is to print out a copy of the destination, or even the detailed instructions our mapping software might create.

The latter is nice to have, but it’s a product of a decision about where we want to go, and our capacity to imagine destinations, be able to set a course, and then an alive, responsive intelligence that accompanies us moment by moment.

Let’s Define…

In the discussion on this topic yesterday, I wanted, right from the words on the event page, to make a very clear distinction between strategy and strategic thinking.

If ‘strategy’ is a single output the moment we publish or produce it, or even think it, then strategic thinking is the capacity to practice and attune to what allows us to create and adapt that ‘strategy’ whenever we need to. And so,

Good strategy isn’t our ability to describe a single outcome, it’s being able to be strategic.

The Horizon Game

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Cathy Presland
Cathy Presland

Written by Cathy Presland

What if making an impact was part of your everyday? Stories to light up your soul. Read more and free courses: https://cathypresland.com/

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