Redefining Sustainability and a Fresh Perspective on Economic Value

Cathy Presland
7 min readMay 6, 2020

The Myth of the Perfect System

[I’m not going to talk much about the economy so if you came here looking for answers, prepare to be disappointed.]

I’ve been invited to a lecture tomorrow on building a sustainable economy post-covid-19, and it got me thinking about what that means, or at least what it means to me.

I have no idea yet what it will mean to the speaker.

It’s flagged as stimulating a debate about what we value, with the emphasis on stimulating a debate, and I love that, although my experience is that most of us are more keen to rush to designing a new, and better, system and arguing the rights and wrongs of our model versus the current model (or someone else’s model) than we are to being genuinely open and curious.

No Matter What?

Our attachment to ideas is understandable, and maybe even part of the process to dream up what might be possible, but, it looks to me as it the folly comes when we believe that the answer is in the blueprint rather than the brain of the architect, and that the ‘model’ is thing that will save us and, therefore the thing we must engineer and build no matter what.

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Cathy Presland

What if making an impact was part of your everyday? Stories to light up your soul. Read more and free courses: https://cathypresland.com/